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David Sparks’ excellent book on Markdown

Get the Lowdown on Markdown

Back in the wild old days of the Internet everything was in plain text. If you wanted emphasis you HAD TO TYPE IN ALL CAPS or use *symbols* to suggest italics or use some other typographical hacks to suggest, well, typography.

Fast forward some 15 years or so and we have word processing applications that can do typography for you – even when you don’t want them to.

Good news for anyone who prefers to write in BBEdit or Notepad over MS Word. After lying low for a few years John Gruber’s markdown is suddenly a thing. This lightweight scheme for marking up text is easy enough to learn – but for the best possible way to learn about markdown David Sparks’ book aptly titled Markdown, takes you through the nuts and bolts of working with markdown, including advanced topics like multimarkdown. All wrapped in a beautiful, engaging digital folio. One of the best parts of this book are the video clips that introduce you to the way celebrity geeks (think Merlin Mann) use markdown.

etc.

Editorially – Their beta invite is the only reason I check my email

Why you shouldn’t use markdown – it makes you lazy

A better reason to think twice about markdown – you need semantically structured text

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Target environment ontology visualization

Dear Manufacturer,

When I searched your site using the term “cordless impact driver” in the box labeled “find a product” I honestly was not secretly hoping to find 237 press releases. I was hoping to find a cordless impact driver.

I think I understand the problem. You thought people were coming to your site looking for information. So you carefully loaded your search engine with keywords and built synonym rings and ranked results by relevance.

But here’s the deal. People don’t search for information. They look for things. They seek understanding.

The more you can structure your content ontologically – by its “thingy-ness” – the more you can help people find what they are looking for. When your search box says Product Search, it’s a good bet that I’m looking for product-thingies. But if I’m in the Media Center I’m a lot more likely to be looking for news-thingies.

Defining an ontology can be tricky. Is a pneumatic drill a drill-thingy or is it an air tool-thingy? Some of that will depend on your user’s mental maps. I have a feeling that air tool buyers view tools slightly differently than power tool buyers (hint, here’s an opportunity for a card sort). But you can do it. Just resist the temptation to dump everything in a big pot labeled “outdoors.”

A couple of resources that I’ve found helpful: The Accidental Taxonomist, The Art of Indexing and Search Patterns: Design for Discovery

[Image from Swansea University]

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Reformed SEO professional Jonathon Colman has gone after content strategy resources much the same way Carrie Mathison goes after terrorists. Colman’s obsessively detailed list of content strategy resources is an instant go-to resource for anyone interested in the field.

I know I’m going to be hitting this page often. My only concern is for Colman’s mental health. This sucker is going to be a mo-fo to keep fresh.

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Jimmy Corrigan: The Smartest Kid on Earth DECODER

I stumbled upon Jimmy Corrigan: The Smartest Kid on Earth during frantic last-minute prep for the upcoming UX Book Club LA meet – Graphic Novel A-Go-Go.

I picked up C. Ware’s book because, seeing that our book club topic is graphical storytelling, Jimmy Corrigan is packed with hundreds if not thousands of obsessively drawn interactions. Moreover the path through the novel (perhaps technically a novella, with 43,000 some odd words) is not linear, making the graphic interactions all the more important. But be careful, some of these interactions may be red herrings…

Anyhow, here are a few observations that I offer up as a form of DECODER that may or may not help others find their way through this lonely and somewhat disturbing story.

Narrative Thread

There is a narrative thread and something of a character arc in Jimmy Corrigan, but like a woman’s hair found pressed between the leaves of an old book, this thread may be tangled and difficult to be sure to whom it belongs. But one of the keys to Jimmy Corrigan seems to be a woman’s red hair. Follow it. At least it’s something to grasp.

Exposition

Just when you feel that you’ve lost the grasp of the narrative thread, which is not hard to do seeing that several of the main characters resemble each other, dress alike and have the same name yet are separated by time, the author steps in with a helping hand, offering up expository charts, diagrams and “voice over.” But – as is carefully explained in one of the passages of exposition provided by the author – the Exposition itself was largely a sham, made up of cheap, lightweight materials (cf. comics).

Lies

Midway through the novel, the expository voice suddenly shifts to first person – apparently the memories of James Corrigan the elder to his adoptive granddaughter. There is a clarity and honesty to this narrative that is refreshing and helps orient the reader at the same time that the illustrations are telling a different story. In the midst of this narrative it is revealed that James Corrigan and his father are liars. How much can we trust a narrative told by someone with the habit of telling lies for self-preservation?

Sequence

Sequence, the movement of the storyline from frame to frame, from left to right, is the most consistent tool for wayfinding within Jimmy Corrigan. There are times when the sequence shifts from top to bottom or even reverses itself from right to left and sometimes traverses the edges of a central image. These are but momentary stumbles, often explained with helpful arrows or other visual cues, and then the familiar comic-book style of sequence resumes.

…and yet, when Amy and Jimmy look at family photos together Amy admits that she needs to put the photos in order. The stories they tell are out of sequence. And ultimately, so is the story of Jimmy Corrigan.

Color

The most reliable narrative clue in Jimmy Corrigan seems to be color. Rust and neutral tones predominate the book, punctuated by green and peach…both significant to the storyline. But from what I can tell there are two colors that serve as “truth tellers.” These are:

Blue

Blue seems to be the color of FACT in Jimmy Corrigan. It appears in genealogical diagrams, memories that appear connected to truth, banners and assembly diagrams for the elaborate papercraft structures embedded in the book.

Red

Red seems to be the color of VITALITY. The color red stands out in the Superman mask, the red bird, the red telephone that connects Jimmy to his judgmental mother and of course it is the color of the red-haired girl who runs throughout the book. Ultimately though it is a color associated with Amy. I believe that following the color red gets you to the core of the story.

The Tell

About four fifths of the way through the book comes a moment of truth. Amy is in the hospital waiting for news about her father. She is also waiting to meet Jimmy, wondering what he might look like. She is wearing a red jacket. Behind her, on the wall is a reproduction of Paul Cezanne’s still life “Peaches” from the Detroit Museum of Fine Art.

But this is a fabrication. The picture on the wall is actually an excerpt from Cezanne’s painting Still Life with Plate of Cherries part of the collection of the Los Angeles County Museum of Art. But why the ruse? It’s not like there is a shortage of peaches in Cezanne’s work.

I have a feeling that Chris Ware is giving us a little clue here that the peach – as important as it seems to be to the story, is actually the red herring. It seems to me that Ware is telling us here that the story is not just the narrative, nor about the characters – in short not about any kind of pictographic symbolism that you might expect to find in a comic book. The point of combing through 380 pages of four-color comic book art is not to understand but to experience a larger mosaic of the world the characters live in.

Paul Cezanne, a terrible draftsman, nonetheless considered himself to be a visual architect, putting together not just a painting but a complex structure of meaning. He once said,

Pure drawing is an abstraction. Drawing and color are not distinct, everything in nature is colored.

And that, I think, is the key to experiencing Jimmy Corrigan.

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53 Card Method for Projects post image

53 Card Method for Projects

UX practitioners will appreciate the user testing that went into designer Ola Möller’s Method Kit. This clever kit is designed to help you clarify your thoughts and develop ideas as you work through new projects.

This deck is 11 cards short of a Whack Pack, but it’s likely to be better targeted to the kind of work you’re actually doing.

Of course if you’re seriously stuck in the middle of a wicked problem, you might need some heavy lifting. In that case try Brian Eno and Peter Schmidt’s Oblique Strategy deck. Just ask your mother.

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Jitterbug dancers, Library of Congress photo

Content Strategy, Meet Business Strategy

Yes, we know Content Strategy is often late to the party. The invitation was sent as an afterthought. But that doesn’t mean we shouldn’t get to meet Core Business.

Here’s what can happen if you don’t align content strategy with business strategy -

Let’s say a manufacturer settles on a content strategy of releasing product demonstrations on YouTube to build traffic. There’s not a budget to make this an ongoing operation so it’s decided to film a few flagship products. This way the content can be “evergreen,” recouping ROI by having a long lifecycle.

Ah Ha! It turns out that this “evergreen” strategy doesn’t match well with the business strategy which is “continuous improvement.” Product is refined throughout the lifecycle, features added to improve quality, accessories removed to lower cost.

Now you’ve got customers complaining that what they bought doesn’t match what they saw in the video. The videos can’t be edited because you have shots of a spokesman handling accessories that aren’t in the kit. And because the video scripts aren’t liked to your PIM or your CMS nobody really knows how big the problem is.

Probably should have introduced Content Strategy to Business Strategy early on. Bummer.

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Noun Project: free icons of everyday objects

If you’re a designer, an architect, an artist…even a blogger…chances are you’ve found yourself needing an icon. That was the situation Edward Boatman was in at his first job in an architecture firm. Wouldn’t it be great if he could find icons for every object on the planet? It would be better than his awkward attempts to sketch vehicles and heavy equipment.

When he was laid off from his job Boatman joined with Sofya Polyakov and designer Scott Thompson to start the Noun Project – an extraordinary collection of very useful icons. The site is easy to browse. Artwork comes in SVG vector format under a variety of licenses from Public Domain to Creative Commons with attribution. It’s kind of fun to watch new icons pouring into the site, coming from graphic artists around the world.

Sketch by Edward Boatman

[Via 99 Percent]

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First we take Manhattan

I Can Haz Strategee?

It’s easy to get lost in the tall grass of tactics when you’re dealing with content. (I’m looking at you, content marketers.)

You start off as a nice little real estate agency seeking to grow your territory. Next thing you know, you’re a publishing house. And not a very good one.

Seems to me that every stage of a content strategy process – however you define your iterations – should have a strategic check-in. A time where you poke your head above the trees and check out your progress through the forest.

You can start with these questions:

  • What is the vision?
  • Where is our domain?
  • How do we measure success?
  • What do we need?

What about you? How are you putting more strategy in your content strategy?

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Billy Eckstine with Nelson Riddle

Once More, With Feeling

One of the first lessons of strategy is that you must be nimble to succeed. At least if the strategy is a good one.

My original intention with this blog was to rebrand myself as a User Experience Designer. As I moved closer to this goal it became clear that I needed to focus on my core strengths as a way of telling my story more clearly.

It didn’t take me long to realize that I have a lot of content experience. From every angle. Writing. Creative direction. Photography. Prepress. Database design. Information architecture. Indexing. As the King of Siam says, etcetera, etcetera…

This blog started off in the direction of User Experience Design…I used the metaphor of a sketchbook. I did user research, crafted personas and developed a strategy. But now the strategy has shifted. So here we go, on to the next iteration. With feeling.

Image: Library of Congress, Billy Eckstine was a groundbreaking jazz stylist. His album Once More with Feeling contains some of his best known standards.

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